Dear Davids Bridal,
I love your stylish wedding gowns and relatively affordable prices. But I’m going to be really honest, DB. I’m on the fence. You could have a customer (for the second time) here, or not. Because I’m not really sure I want to buy into the “traditional” wedding dress thing.
Part of me really wants something modern and stylish and knows that I can’t afford the boutique salons. But part of me wonders if I can find a cool retro dress on Etsy or in a local store. Maybe there is something lovely and vintage out there that I haven’t discovered yet.
Last night when I casually meandered into your North Kansas City store to possibly make an appointment, I was asked my wedding date. February 27, 2010.
“Oh my!” was the response from the nice lady at the desk. “You need a dress,” she said with urgency.
But it’s not really urgent. My wedding isn’t for another eight months. I was then told I should have a dress a year out.
See, this is what I don’t like about the wedding industry. It’s all about these silly conventions that don’t make any sense at all.
SAYS WHO?! Is what I wanted to say. But I didn’t. Instead, I made an appointment for Sunday at 1:30.
Because I’m not going to lie. I’m kind of in love with [A- DO NOT CLICK ANY OF THESE] this , this and this . And I’m curious as to how I might look in this . But maybe I want something, well a little more quirky?
So you have one chance to make a good impression on me. You have one shot at convincing me that these dresses costing $300-$500 are worth forking over that kind of money for one day and that I can pull off a quirky wedding wearing a dress from your store.
But I’m going to warn you. I’m going in with a skeptical eye. I see through your sales pitches, your accessories and scary undergarments that I absolutely must have to make the dress fit right.
I’m not the typical bride who has been envisioning my wedding day and my dress for the past 31 years. I saw that day and the dress.
You’re not going to get the sale by catering to me that way.
I’m the bride who wants a husband who will stick around and keep me laughing for the rest of my life, and the dress? Well, yes, that will be nice too. But it’s not the focus. Because this beautiful dress that you are going to try to sell me is going to end up in a bag in a basement or attic somewhere. But this guy? This guy who has asked me to spend my life with him – he’s what matters. I’m not sticking him in a bag in the basement. (Wow, that sounds like an episode of Dateline!)
So I want to be smoking hot for him and a classic beauty at the same time. But if I can make that happen for less money in a less traditional way, I’m open to that too.
Good luck, DB. I know you will work hard to make your sale. DD Girl and I will be at your store with bells on (and after a margarita or two from our lunch) to give you your one shot at selling me this thing.